Understanding Organizing Products

Structuring products or that we are familiar with the term often display is a way of structuring the product mainly of the product that is applied by certain companies in order to attract customers. To clarify the meaning of such displays, William J. Shultz, "Display consist of simulating the customers attention and interest in a product or a store, and desire to buy the product or patronize the stores, through direct visual appeal." Display is a way to encourage attention and consumer interest in the store or the goods and encourages the desire to buy through the attraction of vision (direct visual appeal).

Implementation of a good display is one way to obtain self-service success in selling their goods. It can be seen in supermarkets. As for display purposes are classified as follows:
1. Attention and Customer Interest
Attention and customer interest, namely to attract the attention of buyers is done by using colors, lights, and so forth.
2. Desire and Customer Action
Desire and action customer, namely to generate the desire to have the goods on display in the store, after entering the shop, then make a purchase.
Furthermore, the display is divided into several parts:
1. Window Display
Displaying the goods, the price of the card images, symbols, and so the front of the store called the window.
2. Interior Display
Display of goods, images, price cards, and posters in the store. The interior display is divided into several sections, as follows:
a. Open display
Open display, namely the goods displayed on suatun the open so it can be approached and handled, seen and examined by potential buyers without the help of care workers, such as self-displays, island displays (the goods placed on the floor and well laid out so as to resemble the island- island).
b. Display Closed
Closed displays, namely the goods displayed in a closed atmosphere. The goods were not approached not held or examined by a prospective buyer, except for the assistance of service personnel. This aims to protect goods from damage, theft.
c. Display Architechtural
Architectural display, which shows the goods in its use, for example in the living room, bedroom, kitchen with amenities. This method can increase the appeal because the goods displayed realistically.
3. Exterior Display
Display of goods outside the store, for example at the time of a sale and night markets. This display has several functions, among others:
a. Introducing a product quickly and economically.
b. Help producers who distribute their goods quickly and ekononomis.
c. Help coordinate Advertising and Merchandising.
d. Cause the continuity of the scheme and the theme color of the wrapper.
e. Build good relationships with the community, for example on holidays, birthdays.
Besides the three kinds of displays that have been described above, should also note a few things in the display, which is as follows:
a. Store Design and Decoration
Store design and decoration, namely in the form of signs such as symbols, symbol, emblem, posters, drawings, flags, and slogans. These signs are placed on a table or hung on the store. Store design is used to membimbibing prospective buyers toward merchandise and information to their members about the use of such goods. "Decoration" is generally used in the framework of special events, such as sales at times of holidays, Christmas and new year.
b. Dealer Display
Dealer display, namely the arrangement implemented in a way wholesaler comprising symbols and instructions on using the product. By showing the use of products in pictures and instructions, then this display also gives a warning to its sales staff so that they do not provide information that is not in accordance with the instructions in the picture.